THE PIPELINE ACADEMY
Stop waiting on referrals — start creating demand.
Escape the revenue rollercoaster
Building funnels and waiting for inbound leads or referrals often misses the mark – it doesn’t proactively fill your pipeline with qualified opportunities. You’re left with marketing that doesn’t translate into actual conversation, and outreach strategies that never turn into new clients. In other words: you’re busy, but it’s not making you more money.
More leads, more opportunities, more sales
What if you had a relationship-based outreach strategy that leads with value, and showcases your skills without feeling like a sales pitch? The IAO Method (Intro-Audit-Offer) does exactly that, and this is what you’ll learn:
Lead Targeting Strategies
Identify potential lead sources that ensure you spend your time talking to the right people.
Personalized Outreach
Focus on building relationships and leveraging your expertise to get people to respond and be excited to talk to you.
Lead Tracking & Follow-Up
Track every lead to make sure you don’t waste your time or miss out on any opportunities.
Pipeline Management
Create a simple dashboard to track real opportunities and stay focused on conversations that are most likely to convert.
A Simple Sales Process
Effortlessly guide leads through a sales process that feels customized for them without all the heavy lifting.
KPI-led Growth
Create a feedback loop to optimize your offer, ICP criteria, and sales process that helps you close more deals.
A different approach
Hi, I’m Dan Mott, and I’ve been where you are – I spent my entire career trying to escape sales. But when I started working for myself in 2019, I no longer had a choice.
I didn’t want to spam people, but I needed to support my growing family; so I started working on a system that worked for me. A system that allowed me to build relationships and add value to people’s lives while showcasing my expertise. And before I knew it, I grew my company, MarketingOps, to $1.75M in annual revenue.
I created The Pipeline Academy to share this methodology with as many business owners as possible, in hopes of making the world a little less spammy.
The IAO Method
What if you had a tool that could get you more leads, more opportunities, and most importantly, more sales? The IAO Method is a relationship-based outreach strategy that leads with value and showcases your skills without feeling like a sales pitch.
1) Intro
Set up a networking call. Use your one-liner and founder’s story to express empathy and highlight authority. Use a simple call to action to create demand.
2) Audit
In an hour or less, paint a picture of your client’s dream scenario, highlighting the challenges that are preventing them from achieving it while showcasing your expertise.
3) Offer
Position your paid offer as the transformational vehicle to deliver prospects from the present state to their desired outcome.
Outreach is hard because you’ve been taught to do it backwards. Your Audit bridges the gap between sales and marketing. Stop waiting for your clients to be ready to buy and show them why they need your help now!
3 ways to join The Pipeline Academy
Free Community
Join other B2B coaches & consultants for:
✅ On-demand sales training
✅ Templates & resources
✅ Community forum
Premium Membership
Take support and accountability to the next level:
✅ Previous benefits +
✅ Weekly group calls
✅ Hot seat coaching
✅ Exclusive workshops
Pipeline Accelerator
A 30-day program designed to kickstart results:
✅ 1-on1 coaching
✅ Process review & troubleshooting
✅ Personalized implementation
✅ 1 year of Premium Membership
✅ Lifetime access to all resources