Dan Mott: Hey, and welcome back to another episode of just another LinkedIn Live. I’m your host Dan Mont, and today I’m doing things a little bit different. Uh, if you’ve been here before, I typically have a guest on the show. And been, long story short, I’ve been going through a whole rebranding exercise, taking a few, couple weeks off.
Um, and today I want to. In general, I wanna spend more time focusing on LinkedIn. And I didn’t have a guest and I said, Screw it last night. Uh, I’m going to hop online and I’m going to commit to being here every Thursday. And if I have a guest, cool, we’ll talk about LinkedIn strategies, but if not for today, we’ll take a look at what can we do?
What can we actually like, What data can we look at? What conversations can we have that are gonna be relevant for all of us around LinkedIn? Uh, I’ve been actually wanting to do this exercise on my own for quite some time. Take a look at my existing poll data and I was like, Screw it. Let’s do it live and see what happens.
So, uh, this, this is gonna be super conversational. I’d love to hear your opinion throughout this. Um, what’s working for you on polls? Uh, do you use them? Did you use to use them? Are you no longer using them? Uh, what have you learned from them? And obvious. We kind of dig through my data. I’d love to hear what you’re seeing from your side because, uh, the data we’re gonna look at today is really just my perspective.
So, um, if you’re here, drop a comment. Let me know where you’re, uh, you know, where you’re, uh, joining live from today, and, uh, do you use Shield Analytics to measure your LinkedIn post performance? And what are your thoughts on polls? Let me know and we’ll, we’ll jump into, have some, some questions back and forth as we go.
Um, as we’re waiting for people to jump in, what I’ll do is, uh, I’m gonna share my screen. I’m just gonna pull up and start taking a look at the, the data, uh, from my polls. So let me pull my screen up here. So if you’re not familiar with it, this is Shield Analytics. Um, I’ve used it for two plus years, uh, now coming up on two years to really kind of take a look at my content performance metrics on LinkedIn.
That’s specific to LinkedIn, which is really cool. But when I, I’d say for like the first year I used it, I don’t think I used it well. Uh, I’d come in occasionally and just take a look at stuff. Uh, it wasn’t until about a year in where I actually put in my weekly KPIs. So every Monday morning I sit down and I take a look at my content performance metrics, I added to a chart, and I’m seeing how my content is performing over time, so that way I can make adjustments to my strategy.
I think once I made it part of a regular routine, bringing in the data, taking a look at it, breaking down, trying to understand what’s working, what’s not working, that’s when this tool really started working well for me. So, um, if you are using shield, if you’re considering using shield, I highly recommend putting in some sort of weekly or, um, I mean, shit, it takes me 20 minutes to go through this exercise, but if you don’t have that time, uh, at the very least, you should be looking at.
The metrics monthly and more importantly, what metrics are important to your business and your goals, and. How are you tracking towards them using this data? That’s, that’s really what’s helped best for me. Um, so first things first, what I wanna do is, right now it’s just defaulting to my content metrics over the past week.
Anytime you come in here, this is what it’s gonna look like. So what I wanna do is I wanna go back and I wanna look at all of my polls over time, and I know they’ve only been around for like two years or so. Um, but I’m just gonna run a custom report and I’m gonna take a look at. So I don’t, I wanna make sure that I don’t miss anything.
So I’m gonna go back a couple years. Um, we’ll go back to like 2015 through, uh, so start September, 2015 through today. Take a look. So this is pulling a lot of content, so it’s gonna be, Oh, it actually loaded faster and I thought it would. So, uh, since I wanna look specifically at polls, um, Shield allows me to do that.
Do I wanna look at text only? Do I wanna look at image? Like what, what do I, what kind of content do I actually want to look at? So, um, for this we’re gonna go look at polls. So now it’s gonna filter everything out. So I’m looking at exclusive in my polls over the past seven years. So I’m just gonna scroll down to, So if I wanna go look at individual, I wanna look at reports.
Still pulling in the same timeframe. Okay, cool. So basically what this is here is, this is showing me a timeline of the dates that I ran. So back in 2015, September through now, so we can actually see, right? Like here is actually all the, the polls. So it probably starts.
Here looks like to be the first one. So back in 2020, Right? So now if I wanna expand on this view and I wanna take a closer look at what’s happening within this timeframe, I’m actually gonna go back and up and adjust that. So what I say, 2020,
I think it was earlier in 2022. So, Um, let’s just go to like January
and then we need to change to 2022, or sorry, 2020. So January 1st, 2020 through today. And that’ll give us a better snapshot of all the polls that I’ve ever published.
Still tagged as polls only.
So a total of 94 polls over that period in time. So pushing on a hundred.
So I think the, the first thing that’s interesting here is since they came out, polls I feel like have gotten a pretty bad wrap. people, they, they definitely inflated engagement. I think what the problem was, they were actually counting votes as comments. And when you look at like the weight of engagement on a post, um, When someone dwells on the post, that gives positive, positive reinforcement to the algorithm.
When someone clicks see more, that does the same when someone reacts with a thumbs up or whatever emoji you’re gonna use, or when you comment all those things, tell the algorithm, Hey, people are liking this content. Let’s show it to more of whoever posted its network. So each of those activities, right, like me just kind of throwing a thumbs up on a post versus leaving a well thought out comment, uh, are weighted completely different.
The comment serves a much better purpose in terms of helping the original poster get more engagement. So I think what was happening, what, what I’ve kind of read or, or heard or talked about with other people is that originally when polls first came out was that they were treating a vote. As a comment.
So they were weighing it like it’s very easy to go in, just like click a multiple choice answer versus leaving a well thought out comment. So that is why they were artificially resulting in significant, significantly more engagement, which as you can see for like the first year, right? Like, you know, took me some time to build up, but then I had some, some polls that really kind of skyrocketed or just even in general, were kind of performing pretty well up until this point in time.
This was early, it was this, I think this was end of. End of January, start of February, is when they updated the algorithm specifically for polls, um, to, to remove that, that problem where it was just like artificially inflating the numbers. So what’s interesting is you can kind of see a drop off, right?
Where now there’s this more level of consistency with, you know, a few little spikes. It’s not. Performing really well with, you know, massive spikes just hitting on the right pole or the right topic or the right time. So I think that’s, that’s the first like thing I wanted to, like, when I, when I think about polls, that’s, that’s the most important part, right?
Is how have polls evolved. Um, and two, just for reference, I’ve posted a poll. I actually serendipitously found polls. I was just going to post one day and I was like, Oh, what’s this? Didn’t even know it was a new feature. Um, since then, I’ve posted a poll every single. For the most part, um, without fail, one per week.
Just because I, I’ve always enjoyed survey data. I’ve always enjoyed asking good questions and yeah, polls originally got great metrics, but they also just start really good conversations. It’s super easy for someone to engage and then really easy to have a lot of different talking points for someone to actually.
Start a conversation in the dms, or sorry, in the, in the comment section, which is really cool, which is why I love them, which is why I still do them, despite the fact that they obviously don’t perform the way that they did. Um, so for me, when I look at this data over the past two years, I think the most important thing to consider is the game has changed, right?
So anything before this point in time, anything before like February this year. We can’t really look at because the numbers are artificially elevated because the algorithm just treats polls differently. So if I wanna now take a look at this data and say, What is working for me? Why are my polls working?
Or what particular polls are working? What topics are resonating with people? What’s actually starting conversations? I need to look at data that only exists past this point in time. So basically from February this year to. Because everything else is gonna just skew the data. So let’s go back again and readjust the numbers because I want to see my content performance starting in February this year on my polls.
So let’s go back to 2022 and I gonna hit, I’m gonna do February 1st. February 1st through 15.
Cool. So now we have a much more zoomed in view of where my polls typically perform. So quick look right, I say on average, um, probably like 2,500 to to 3000 views. I’m much more interested in comments though. They don’t really care about views. Um,
I don’t need to see these things either Shares. So comments
I’m trying to see like if it, if views and comments are, they look pretty positively correlated, right?
Which makes sense. The more comments that you get, uh, the more heavily the algorithm is going to weigh the poll and it’s going to serve it to more people. So that’s interesting. Um, it’s typically what I find, but I just always like to make sure. So, um, again, I’m really more interested in comments. I’d love to see actually, like poll results on this.
Like how many people actually participate has participated in the poll. It’d be cool if she did that. So anyway, out of all these polls, right, there’s a few that kind of stand out in general, like 1, 2, 3 are clearly my top performing polls this year. But then there’s also, right, like, so 1, 2, 3, and then you can also kind of just look at the, you know, these 1, 2, 3, 4, 5, 6, 7, maybe eight, right?
So there’s, there’s a good 10 polls there out of the, I don’t know, like we call it 50. 34. So at a, at a 34, right? There’s, there’s probably like a third, a third of those that performed better than the rest. Um, 10% of them that really did well. So I kind of want to take a look at those polls in particular to see what.
The topic was what I was talking about or how I was positioning it, because I want to see how that, how I can replicate this in the future. How I can create better polls, uh, as opposed to just consistently creating the same polls over and over again, or getting the same results from the polls that I’m posting over and over again.
So in order to do that, what I’m gonna do is I’ve got my data set. These are the numbers that I wanna look at, so I wanna. I wanna sort by top performing post. So now what I’m actually gonna do is I’m gonna move over from, right now I’m just on the like reports tab. So I’m actually gonna go into the content grid.
Let’s take a look. So again, if you’re not familiar with it, you can actually kind of take a look and see, right? These are gonna be all the polls that I’m looking at, and I can actually start to sort these. So if I wanna look by,
I’ll take a few minutes, but if I wanna sort on my vo most viewed polls, right, like I can, I can start to break this down, but if I wanna look at maybe my likes or my comments or shares or engagement rates, there’s a lot of things I can kind of sort by here. So for me, I’m most interested and views I don’t really care about.
Comments are always really most important to me and they’re positively correlated with the, the views and engagement anyway. So I wanna know what polls are actually starting conversations, right? Because when I have conversations, when I create content, that’s, that creates conversations in the comment section.
That allows me to, to start conversations in the dms with people, turn those conversations into Zoom calls. That’s where I find business partnerships. That’s where I find potential clients. That’s where I find all the things that help me actively grow my business. Um, help me find people that I can collaborate with and create more content, get more feedback from my network, and be able, right, like it’s, it’s rinse, uh, rinse, recycle, repeat from there.
So, um,
That’s interesting. So views actually like went down on this one. So it’s not always positively correlated, which is interesting. But still, I think that there is merit in any 1, 2, 3, 4, 5. So I had five polls that resulted in more than 50 comments. So that is really interesting to me. So like how do I, how do I actually replicate that?
So now I can go in and I can look at individual post. . So I’m just gonna open up a quick document cause I wanna take some notes here. So whenever I’m like breaking, running an analysis of my content, I like to just kind of take notes and then see what I can learn from it afterwards. Cuz there’s a lot of stuff in here that we can really start to look at.
So,
um, , so the top performing post right off the bat right is, Fuck it, I’m done. So that to me is interesting, which is literally like more than double the amount of comments from any other chat post. So that, that’s interesting right off the bat, because that’s like, um, Right. I’m, I’m starting off frustrated.
Um, so that I, I wonder like if the hook of this post. Played into a lot more of the performance than the actual poll itself, which we haven’t even looked at yet.
Um, so I’m actually gonna, let’s do this. We’re gonna look at the top 5, 1, 2, 3, 4, 5. Cool. Cause then that way I can actually see.
All right, so that’s interesting. Um, shield doesn’t actually pull in the pole itself, so I can’t actually look at the performance on the pole and results straight from here. However, I always ask the pole in the question here. So do you accept blank connection or request, Yes or no? Uh, it’s a pretty straightforward pull.
I’m curious to see out of all five, do those follow that sim? Same format, which right off the bat they don’t. Do you post selfies on LinkedIn? Don’t lie. Probably too often. Yep. I’ve dabbled. Nope. Never. Um, which would you rather read? LinkedIn newsletter or email newsletter, which is worse. Cold pitching of the dms.
Scraping my email. Creating content is an art science. . So the first thing that I see based off of that is that four outta my five top performing polls only had two choices.
So that’s pretty interesting.
So it’s giving people less of an option. Right. It’s either this or that, or the right. There’s, there’s, there’s no option. This one’s a simple yes or no question. Do you accept blank connection request? Yes or no? Let’s not look at that one for a second. Um, which would you rather read? LinkedIn or email newsletter, which is worse.
Cold pitch in the dms. Scraping my email. Creating content is an art or a science.
So it’s really forcing to people to choose
which, which is better or which is worse for you personally, right? This one, I think less so is just more is just yes or no answer. But these three in particular, which would you rather read, right? I’m making people make a hard choice. If you had to choose gun to your head, is it this one or that one?
Also, the question is super simple. This one’s, this one’s longer. I do accept connection blank, uh, blank connection requests. But this one, which would you rather read? Which is worse? Creating content is so, make people make a choice between two. Keep the question short or two things that, that I immediately take away from this.
Um, let me know if you have any takeaways that you think are different or that I’m missing from these statistics. But, so I definitely think that this one, this one, like, Right. I think that the fuck part, the, the hook really helped boost engagement on this post. So I think like that over inflates it, which I’m always saying.
Right, Right. Like a hook is, is super important because if no one reads past this next line, then the rest of this post doesn’t matter. Um, I don’t know that, Do you accept blank connection requests on its own? Is that compelling of a question to get as much engagement as it did? So, I really think it’s, it’s this, it’s my frustration and I think that frustration carries on throughout the post, right?
Where I’m very like, I’m very definitively taking a side here, taking a stance, um, even kind of declaring what I’m gonna do in the future, which is why I think in particular this post performed well. I don’t think it was the actual poll question itself that got me this level of engagement. So I think that’s the key takeaway from this, right?
Is it’s, it’s not even really that this post was a poll, it’s more of the sentiment. It’s more of the, the frustration, the declaration of like, this is what I’m going to do in the future that got results on this poll. So now if I look at the other ones, then, because that one kind of established why that poll particularly well.
Again, these ones in particular are really making people choose between two things, right? Like creating content is an art or a science. This one’s much. This one’s like more of an opinion. It’s not really kind of going either negative or positive. It’s just what do you feel that this is? I feel like it’s kind of tapping into emotion, which is pretty cool.
Which is worse. Um, so this definitely appeals to the negative. Um, which would you rather not have? Right? Which cold pitch in the dms or scraping my email? Um, so the question I suppose is a negative, which is worse. Um, typically both of those activities cold, like pitch lapping. People on dms are scraping their emails and sending them cold emails.
are all kind of like frowned upon activities. So this is kind of doubling down on the negative.
Which would you rather read? So this one’s, I wouldn’t necessarily say positive, but it’s less of a negative, right? It’s just like, what’s your preference? Uh, which in which way do you like to, uh, consume content
interest?
I think this one performed very well too, because
I know I got, like, so in the comment section, I remember actually posting this and I remember people, um,
saying to me really, like, they kinda got like, like some of the comments were defensive, uh, to this post. So I’m trying to read right now to see. I’m not like negative in this post, but like I’ll subscribe to support my friends. But full transparency, I’ve turned off notifications, so I’m not gonna see them unless they show up in my feed.
Personally, I prefer to get newsletters delivered to my inbox. That way I can read them all on my time and save them to a folder for later. So actually think I, I, um, I positioned, I did another poll like this. And, and rather than doing, which would you rather read? I, which said, which would you rather write?
And I think that one is the one where I got kind of, that’s where people were getting more defensive. I’m very bullish on like, fuck LinkedIn newsletters. I think they’re pointless. I already create, but that’s because I already create so much content on LinkedIn. I don’t need to create more content on LinkedIn.
For me, if I’m going to create a weekly newsletter, it’s more important that I create it in a different channel and I’m pulling people from LinkedIn because I’m posting at least five times a week. I’m doing a LinkedIn live show. Um, and then I have my. Email newsletter. Right. So that’s the one thing I’m able to, to pull off of LinkedIn, which is why I feel that way.
So I’m actually, that’s really interesting to me cuz I’m, I’m curious as to why this one got more comments when the other one was much more like triggered a defensive mechanism in people based on the way that I wrote the post.
Cool. So let’s take a look. Uh, four to five top poles only had two choices.
Uh, make people make a choice between the two. That choice should be hard.
Drive emotion.
Um,
yeah, it should be hard to drive emotion and keep the question short.
So I think this is right, like do you accept connection requests? Do you post selfies on LinkedIn? Which would you rather read? LinkedIn or email, which is worse? Cold pitching of the dms or scraping email. Creating content is all right. So
most of these. Centric around LinkedIn.
Obviously most of the stuff I’m posting is about LinkedIn, so that’s kind of a bad data point. Um, do you accept blank connection requests? Do you post selfies? Which would you rather read, which is worse? Creating content is so. Um, like four. So what is this? Four outta five of these centric around the way in which people use LinkedIn, either their approach or the features.
So
do you accept blank connection Quest? Yes or no? Do you post selfies on LinkedIn? Which would you rather read
two of them?
Or positioning LinkedIn versus email, which is interesting, which are my two, my primary channels, which is why I talk about them. See, now I’d, I’d like to actually go, like, check out these, these posts so I can see like how they actually performed. So this one in particular, uh, which is worse, Uh, LinkedIn versus dm.
And then LinkedIn newsletter versus email newsletter,
which would you rather read? An email newsletter, which is worse. Cold pitch in the dms.
So right now looking at the, like when I run polls against LinkedIn versus email two, one of my five top performing posts, that has been pretty transparent. So it’s funny that people would rather read an email newsletter
and people would rather. Be called prospected in email. It’s really funny that link, these LinkedIn polls at a, at my two outta my five top performing posts, when I position LinkedIn versus email, people actually are preferring. Email right? In the sense of like, where would I rather have this activity happen?
Right? I’d rather read content or I’d rather read a newsletter in my email inbox. I’d rather get cold pitched in my email inbox. Um, so I’m gonna note that I don’t know how interesting the data point that is, but I still think it’s noteworthy. Um, I’m just gonna write. People prefer email. Start asking questions in email about LinkedIn versus email and see how people engage with that.
Cool. So let’s go back and look at, I just wanna see really quick, I wanna take a look at the hooks cause I wanna see how much that actually plays into it, right? Where, because I. Fuck it. I’m done. Accepting random connection requests, I think is, is a, is a compelling hook. So I think that that over inflates this particular poll, a piece of me dies when I do.
But let’s be honest.
Anyone else inundated by request to subscribe to LinkedIn newsletters, Please stop spamming us. Yes, you have to choose how terrible. So a lot of those have a lot like actually a negative connotation to it, which is really interesting. Um, fuck it, I’m done accepting random connection requests. Is is pure frustration, right?
Like anger, uh, a piece of me dies when I do. But let’s be honest, right? Like that’s, that’s definitely a negative. Uh, I don’t wanna do this, but anyone else inundated by request to subscribe to LinkedIn newsletters recently. So that doesn’t like, , the context is not as negative, but it’s still right. Like I’m being und by requests.
Like that’s, that’s busy stuff that still like, has a, a negative, right? Like I threw a goofy face on it and it’s, it’s a less like, forceful question, but it’s still definitely negatively positioned. Um, Dear LinkedIn users, please stop spamming us. Um, so that is definitely a negative playing on frustration and it’s, and it’s a statement and also like just kind of an open letter.
Uh, yes. You have to choose how terrible. So this one I’m kind of playing off of like, Hey, this one’s a hard choice. I understand that, but you have to choose. But I think the fact that, right, like I’m putting in how terrible, right? It’s more of the, the terribleness is the fact that you have to choose. But still, there’s, there’s a lot of like, there’s a negative push on the hook.
So all top five performing posts, The hook had a negative play.
Okay, So I could go on for literally ever looking at a lot of different things. So what I’m doing here is I am. Uh, let’s break it down, right? I, I looked at all of my polls since I started posting them. 94 of them. We quickly realized that there was a difference in the way that out the algorithm treated them, call it phase, Phase A, phase B, where they made that change.
And since February of this year, the game has been different. So we’re narrowing our search results to February of this year. To date, I think I said what, 34 polls in that period of time. Out of those 34 polls, I wanna look at top performing. Top five best performing polls based on number of comments because again, that to me personally leads to more conversations in the dms, which leads to more sales, more partnerships, more, more content, collaborations, all of those things.
So that’s why it’s the most important metric for me. And then out of those top five, I’m taking a look at, well, what are the similarities? What are the things that stand out to me that may be resulted in the reason of this poll being my top five, being in the top five of my performing polls this entire year.
So from that four out of the five top poles only had two choices, and all of those polls were making people make a hard choice between those two. , um, was either a hard decision to make or it stemmed from an emotional, some sort of emotional capacity, right? Like the decision was based on emotion, why people were, were doing that.
Um, uh, those questions in particular, I need to make that sub were kept short, so I think that that’s important. Four to five are centric around the way in which people use LinkedIn. Either their, their approached using LinkedIn or the particular features about LinkedIn. Two outta five are positioning LinkedIn versus email.
And just a, a side note, people prefer email in those two, in those particular circumstances, which is interesting, and all top five performing posts, the, the hook of the post had a negative play. So when I, when I take a look. that information. What it tells me is that my polls should be short, they should be, uh, short with only two options, right?
And this doesn’t mean every single poll moving forward that I’m going to do is, is going to follow. These guidelines, but as I’m creating polls, this is definitely something I should keep in mind for at least, like 70 to 80% of them I still thinking have, having 20 to 30% breaking these rules, experimenting allows me then to come back and in a year from now when I run the same exercise, I can take a look at the data and see what’s changed over time.
Um, because maybe my content’s changed, maybe the algorithms changed, maybe the market has changed. There’s a lot of a lot of things that I can’t account for, so that’s why. Having that wiggle room to continue to experiment will is, is super critical because otherwise I can kind of like, Yes, this worked today, but if I can keep doing this five years from now and things change, all of a sudden now it’s no longer working as well and I don’t have the data to back up what is going to work.
I’m starting from scratch trying to figure it out. So, um, bulk of my post moving forward. I should keep the question short. Only two options. Um, those two, between those two options, it should be a hard choice or emotionally driven.
Um, question should be short. Two options, hard choice, emotionally driven. It should be centric to LinkedIn approaches or, um, I’m gonna actually say, uh, high. Highlight features and how they’re being used. Um,
uh, LinkedIn versus email when appropriate
and.
The hook should have a negative spin.
Um,
the hook should have a negative spin, or it should try to, um, almost like, I don’t wanna say get under people’s skin, but like rate compel, compel them to, to, to, to. To be defensive about their point compel, um, to be defensive about their, because I think that gets people to, like, that gets people to vote, which is easy enough.
But I think more importantly, it gets people to actually jump in the comments and say why they voted that way or why they maybe disagree with, with my personal opinion on that. Right. And I don’t like, Then, you know, should I be negative? Well, clearly on my top five performing post it has worked well. Um, I think it’s okay to, right, like I keep saying negative, but like, I think better way to put it is to, is to take a stance.
Um, I’m gonna write that, take a stance. I. But I don’t know how that, that’s interesting and that’s probably worth exploring, right? Like if I, if I put together a short question, I only give you two options. I make that be a hard choice or emotionally driven, and then I take a stance, Here is why I voted this way, and I put that in the content.
That, to me, seems like where my polls perform the best. So I think that that is, that’s the main takeaway. So, um, I’ll probably share these findings in the comments so that way you kind of can just take a look. What I would say is like, you can probably use these on your own as a, as a kicking off point, but more importantly, right, like all of these metrics, all of this data is very specific to.
My content strategy, my, my audience, my niche, my market, the topics that I talk about, and all my content, not just my polls. So Right. Whenever you do an analysis like this, I think it’s hyper critical for you to, to take the time and, and look at your own data exactly like I kind of did here. For literally, you can just walk through the same process I did.
There’s no right or wrong answer. My process is like, well, what am I actually looking at? What do I wanna achieve at this? I wanna see what, in this particular case, I wanted to look at my whole content. What’s performing better? So what’s, what’s my best performing content so I can replicate more of that?
Go in, identify key findings, right? Like where are the patterns? What’s happening more frequently than others, or what really kind of stands out? Take a bunch of notes and go through and say, All right, here’s my finding. You know, keep finding 1, 2, 3, 4, 5, 6, 7, 8, 9, 10. Then take a minute to kind of read through those and say, Well, what does this actually mean?
Or how do I use this in the future to produce FU content? So for me, that’s where I came up with, All right, I need to ask more. I need to ask shorter questions, two options, hard choice, emotionally driven. I need to highlight features in how they’re being used and when I can position LinkedIn versus email and the hook specifically, I need to take a stance on that particular poll and a strong stance and on my perspective and why I voted that way.
And that is typically where I see the best performance. So if I create polls using that mindset moving forward, I should see better engagement on my polls. Um, So we’ll continue to test that for three months, six months, 12 months, and then we’ll come back and take a look at the data and see what, what goes from there, what you can do equally.
In addition to taking a look at the top performing post, what you can do is you can look at like the worst performing posts, uh, which ones took a do, like which one, which one. People not care about. Uh, because that’s an interesting point of view too, right? Like as, as much as I can sit here and say, here’s the, here’s the things that have worked for me over the past years and here’s how I can, like, here’s my takeaways and how I can replicate them.
Here are the things that did not work for me. And then how do I make sure that I don’t include that in my content? How do I make sure that I avoid asking questions like that or, or doing things like that that end up in getting negative results for my polls? So, uh, anyway, I hope you enjoyed. I always like kind of doing deep, deep dive analysis like these, uh, I wanted to do ’em live so that way you could see not only my process, but also what, just the learnings from, you know, like how, what am I learning from these and, and how can I, uh, you know, move?
How can I better use polls in the future? I’m sure that you can take away some of that as well. Give it a try and let me know how it goes. Um, if you liked this, if you want more strategies to help you with your LinkedIn content strategy, lead generation strategy to help you find more business on LinkedIn.
Uh, I have a bunch of free resources as well as a course, so be sure to check them out. You can DM me or all the information, uh, is available right on my LinkedIn profile or at uh, six three media.com. That’s s i x three media.com. Uh, if you have any questions in the meantime, drop ’em in the comments or shoot me a DM and I will be seeing everyone else for another episode of just another LinkedIn live.
Next Thursday, I believe that Gabe Lee will be joining me and we will be chatting about LinkedIn live, on LinkedIn live. So it should be pretty cool meta conversation. Uh, hopefully I will see you all there In the meantime, have a great day, a great weekend, and a great start to the next week’s. See you later.